Residential Cleaning
One Time Cleaning
Regular Cleaning
The House Cleaning Niche

The house cleaning niche and house cleaning franchises offer a valuable service to busy people who don’t have the time or energy to clean their own homes. It’s a rapidly growing industry that provides recurring revenue and the potential to build a loyal clientele.

Here’s a deeper dive into the home cleaning niche:

House Cleaning Services Offered:

  • Regular cleaning: This is the most common service, typically offered weekly, bi-weekly, or monthly. It includes tasks like dusting, vacuuming, mopping floors, cleaning bathrooms and kitchens, and emptying trash cans.
  • Deep cleaning: This is a more thorough cleaning service performed less frequently (quarterly or biannually). It includes all tasks in a regular cleaning, plus additional services like oven cleaning, window cleaning, and cleaning inside cabinets and appliances.
  • Move-in/move-out cleaning: This service prepares a rental property or new home for occupancy by thoroughly cleaning floors, walls, windows, appliances, and fixtures.
  • Specialized cleaning: Some house cleaners offer additional services like carpet cleaning, post-construction cleaning, or eco-friendly cleaning using green cleaning products.

Benefits of a Home Cleaning Business:

  • High Demand: With busy lifestyles, people are increasingly outsourcing cleaning tasks, making this a niche with consistent demand.
  • Recurring Revenue: Regular cleaning contracts provide predictable income and a steady customer base.
  • Scalability: You can start small with a limited clientele and gradually grow your business by taking on more clients or hiring additional cleaning staff.
  • Relatively Low Barrier to Entry: Compared to other businesses, home cleaning requires minimal equipment (mops, vacuums, cleaning supplies) to get started.

Things to Consider:

  • Competition: The home cleaning niche is competitive. Offering excellent customer service, competitive rates, and specialization can help you stand out.
  • Marketing: Developing a strong marketing plan to reach potential customers is crucial for attracting business.
  • Insurance and Legalities: You’ll likely need general liability insurance to protect your business. In some areas, business licenses or permits might be required.
  • Employee Management (if applicable): If you hire cleaning staff, you’ll need to handle payroll, taxes, and ensure compliance with labor laws.

House Cleaning Niche Specialization:

Some house cleaning businesses choose to specialize in a particular area, such as eco-friendly cleaning, deep cleaning for move-ins/outs, or cleaning vacation rentals. This allows them to target specific clientele and potentially command higher rates.

Overall, the home cleaning niche can be a rewarding business opportunity for those who are reliable, detail-oriented, and enjoy creating clean and comfortable spaces for others.

House Cleaning Legal Limitations

​There aren’t typically extensive federal regulations for basic home cleaning services. However, there can be legal requirements at the state and local level. Here’s a breakdown of what to consider:

  • Business Licenses and Permits: Many states or localities require some form of business license or permit to operate a home cleaning business. This might involve registering your business name, obtaining a general business license, or a specific cleaning service license. Check with your local or state government websites for details.
  • Insurance: General liability insurance is highly recommended, if not required, to protect your business from lawsuits in case of accidents or property damage while cleaning a client’s home.
  • Taxes: You’ll likely be responsible for paying business taxes on your income. Consult with a tax advisor for specifics on your situation.
  • Employee Management (if applicable): If you hire cleaning staff, you’ll need to comply with labor laws regarding minimum wage, overtime pay, and worker’s compensation insurance (depending on your location).

Here are some resources to help you find out the specific legal requirements in your area:

  • State Licensing Board Websites: Some states have a licensing board that oversees businesses like home cleaning services. Their website should have information on licensing requirements.
  • Small Business Administration (SBA): The SBA website offers resources on starting a business, including information on business licenses and permits at the federal, state, and local levels

By checking these resources, you can ensure your home cleaning business operates legally and complies with all necessary regulations in your area.

Here are some additional points to consider:

  • Background Checks: Some states or cleaning companies may require background checks for home cleaning staff.
  • Bonding: In some cases, you might be required to obtain a surety bond to operate your business. This protects clients financially in case of theft or damage caused by your cleaning staff.

Remember, regulations can vary by location. Always check with your local and state government websites or contact your state’s licensing board for the most up-to-date information on legal requirements for home cleaning businesses in your area.

House Cleaning Tools
  1. Cleaning Solutions and Chemicals: Including all-purpose cleaners, glass cleaners, bathroom cleaners, disinfectants, and floor cleaners. Costs vary depending on the brand and quantity but can range from $50 to $200 per month.
  2. Microfiber Cloths and Sponges: Used for dusting, wiping surfaces, and cleaning. Microfiber cloths are reusable and durable. Costs vary, but a pack of quality microfiber cloths can range from $10 to $30.
  3. Vacuum Cleaner: An essential tool for cleaning carpets, rugs, and upholstery. Prices vary depending on the type (upright, canister, backpack) and features, ranging from $100 to $500 or more for commercial-grade models.
  4. Mop and Bucket: For cleaning hard floors such as tile, laminate, and hardwood. Prices range from $20 to $50 for a basic mop and bucket set.
  5. Broom and Dustpan: Used for sweeping floors and collecting debris. Costs vary depending on the quality and material, ranging from $10 to $30.
  6. Scrub Brushes: For tackling tough stains and grime in kitchens and bathrooms. Prices range from $5 to $20 for a variety of sizes and types.
  7. Rubber Gloves: Protect hands from chemicals and bacteria while cleaning. Prices vary depending on the material and quality, ranging from $5 to $20 per pair.
  8. Trash Bags: Used for collecting and disposing of waste during cleaning. Costs vary depending on the size and quantity, ranging from $5 to $20 per pack.
  9. Duster: For removing dust from surfaces, furniture, and hard-to-reach areas. Prices range from $5 to $20 depending on the type and brand.
  10. Extension Cord: For powering vacuum cleaners and other electrical equipment. Costs vary depending on length and quality, ranging from $10 to $30.
  11. Step Stool or Ladder: For reaching high shelves, ceiling fans, and light fixtures. Prices vary depending on the height and material, ranging from $20 to $100 or more.
  12. Cleaning Caddy or Cart: To organize and transport cleaning supplies from room to room. Costs vary depending on the size and features, ranging from $20 to $100 or more.
  13. Uniforms or Aprons: Optional but can provide a professional appearance for your cleaning staff. Costs vary depending on the style and customization.

House Cleaning Franchises


​Molly Maid
Founded in: 1979
Franchising since: 1979
Franchise units: 492
Initial investment: $110,200 – $155,200
Franchise Fee: $14,900
Royalty Fees: 3 – 6.5%


​Merry Maids
Founded in: 1979
Franchising since: 1980
Franchise units: 1,708
Initial investment: $89,616 – $125,023
Franchise Fee: $37,500 – $51,500
Royalty Fees: 5 – 7%


​Home Clean Heroes
Founded in: 2017
Franchising since: 2018
Franchise units: 5
Initial investment: $97,924 – $120,037
Franchise Fee: $49,500
Royalty Fees: 8%


​Maid Brigade
Founded in: 1979
Franchising since: 1980
Franchise units: 424
Initial investment: $110,300 – $130,300
Franchise Fee: $39,500
Royalty Fees: 3,5-6,9%


​Maid Pro
Founded in: 1991
Franchising since: 1997
Franchise units: 275
Initial investment: $57,560 – $222,450
Franchise Fee: $20,000 – $80,000
Royalty Fees: 4 – 7%


​You’ve Got Maids
Founded in: 2005
Franchising since: 2010
Franchise units: 88
Initial investment: $36,394 – $107,437
Franchise Fee: $6,999
Royalty Fees: 5,9-2,99%


​The Cleaning Authority
Founded in: 1977
Franchising since: 1996
Franchise units: 208
Initial investment: $101,572 – $169,044
Franchise Fee: $15,000 – $20,000
Royalty Fees: 4 – 6%


​Maid Right
Founded in: 2013
Franchising since: 2013
Franchise units: 6
Initial investment: $99,375 – $141,500
Franchise Fee: $60,000
Royalty Fees: 6%

Typical House Cleaning List


What's Included

Common Rooms:

  • Furniture: Tops, sides, arms, and legs of tables, chairs, sofas, ottomans, etc. Don’t forget to dust between cushions.
  • Electronics: Dust the surfaces of TVs, computers, monitors, game consoles, and similar electronics. Tip: Use a microfiber cloth to avoid scratching screens.
  • Décor: Dust picture frames, lamps, knick-knacks, shelves, and other decorative items.
  • Baseboards: Vacuum or wipe down baseboards along the walls.
  • Door frames and doorknobs: Including light switches and electrical outlets (use a dry or slightly damp cloth for these).
  • Window blinds: Dust both sides of blinds using a blind duster or damp cloth.
  • Ceiling fans: Remove dust from the blades and light fixture (if reachable safely).


  • Appliances: Wipe down the exterior surfaces of refrigerators, ovens, stovetops, microwaves, toasters, and coffee makers.
  • Cabinet tops and fronts: Don’t forget to clean around the handles.
  • Backsplash: Wipe down any grease or splatters on the backsplash.
  • Countertops: Clean and disinfect countertops.


  • Mirrors: Polish bathroom mirrors to a streak-free shine.
  • Vanity tops and fixtures: Clean and disinfect the sink, faucet, countertop, and cabinet doors.
  • Toilet exterior: Wipe down and disinfect the toilet exterior (seat, lid, tank, base).
  • Shower/tub: Clean and disinfect shower doors, bathtubs, tile walls, and showerheads.


  • Dressers and nightstands: Dust the tops, sides, and fronts of furniture.
  • Lamps and light fixtures: Dust lampshades and light fixtures.

Additional Notes:

  • This is a general list, and the specific items you dust or clean will vary depending on the house and your client’s preferences.
  • Some house cleaning services may offer additional services like dusting blinds inside window frames, cleaning inside cabinets or appliances, or wiping down furniture legs. These are usually add-on services for an extra fee.
  • Always be mindful of delicate surfaces and use appropriate cleaning products.

House Cleaning Franchises